My resume

Ronit Waissler-Paz


Accomplished, experienced and energetic General Manager of large organizations and operations. Expert in leading major changes, reorganizations and restructuring and developing new markets and businesses. Strategic thinker with attention to details. Natural leader; leading by example and motivating teams to exceptional performance.


  • Initiating and leading significant organizational changes in organizations.
  • Building and implementing sales, customer care and retention strategies in a competitive market.
  • Proven track record in building and implementing loyalty programs.
  • Experienced in managing a privately owned and franchised store chain in Israel.
  • Managing the business activity of an international brand franchise in Israel.
  • Familiar with local legislation and regulation procedures.
  • A marketing expert with excellent decision making skills who consistently implements vision and objectives in view of a long-term perspective and building strategic goals while staying attentive to details.
  • Demonstrating effective problem-solving skills and 'out of the box' approach along with top performance standards.


  • 2014 EMBA The Recanati Business School, Tel Aviv University.
  • 1985 B.A in International Relations and Political Sciences The Hebrew University of Jerusalem
  • Management of Fashion and Luxury Companies - SDA Bocconi School of Management, Milan, Italy​

Professional Courses

Directors and High-level Executives in Corporations course, Lahav Executive Education.

Military Service

  • IDF command officers' course, Command and Training track.
  • Discharged as First Lieutenant upon completion of standing army service.


  • English- fully proficient
  • French – speaking and reading
  • Romanian – speaking

project management and management consulting – my own business

  • outsource services of project management in public and private companies. 
    management consulting 
    leading change strategies and processes in service organizations
    leading and managing strategic marketing projects 
  • managing complex projects in companies and organizations
    • Personal and organizational support of managers in implementing change processes
    • Tender management
    • Managing digital transformation projects and tenders in organizations
    • Manage and support the implementation of loyalty programs and customer service systems
2008 – 2015

CEO at a Subsidiary Company of a Leading Media and Communication Group –Yedioth Ahronoth

  • Managing a core company in a communications group consisting of 400 employees and 4 division managers and with turnover of hundreds of millions of shekels.
  • Leading a strategic organizational change resulting in 80% decrease of abandoning customers and over 50% upsurge in the average period of customer commitment.
  • Initiating organizational programs and action items leading to double digit increase in profitability.
  • Planning and implementing a new customer care approach and comprehensive OD process in the sales and customer care departments , leading to continuous increase in customer satisfaction indexes.
  • Establishing a new marketing layout and loyalty programs , both driving business development and potential sources of income.
  • Promoting and implementing technologies designed to support sales and customer care such as CTI, IVR and CRM systems.
2008 – 2015

Marketing Manager at ‘On-Line’ Marketing and Trade Ltd

The company imports international brands of electronic devices.

  • Established the marketing department from scratch and implemented marketing strategies for international brands for the Israeli market.
  • Built the annual marketing business plans for the company’s brands: Rosiers, Hoover, Elica and Babyliss.
  • Assisted franchisees and branch managers with the day-to-day management and monitored the branches’ budget and operations.
  • Consulted and provided relevant support to sales agents and points of sale

Co-CEO at Shuki Zikri Hairdressing and beauty Chain

  • Built the marketing, operations, budget and organizational concept as infrastructure for the establishment of the chain.
  • Built the chain’s franchise model and oversaw the establishment of 12 franchised branches.
  • Established the company’s ‘Private Label’ brand in collaboration with Agis and Babyliss.
  • Assisted the branch managers and franchisees with the everyday management , operational and budgetary control of the branches.
  • Managed the franchise of Shu Uemura, an international makeup company, in Israel.
  • Implemented the chain’s strategic procurement agreement with l’Oreal Paris.

Chief of Staff at the New General Federation of Labor (histadruth)

Was responsible for the implementation of re-organization program and strategic moves of the Histadrut management.


‘Labor’ Party Administrator and coordinator , Israeli Parliament (Knesset)

Administering the parliamentary activity of the Labor Party in Parliament .